As a long-time soccer coach, administrator and consultant to the industry, I am thrilled to confirm I will be presenting a workshop titled “10 Steps to Distinguish Your Club’s Killer Brand” in Chicago during the United Soccer Coaches Convention on January 12, 2019 from 11:00 - 12:00 in room CC W475 A/B. The convention runs from January 9-13 and is the premier coaching event in America. United Soccer Coaches represents more than 30,000 members and is the largest coaching association in the world. The Convention is expected to draw over 10,000 attendees.
I am equally pleased that the United Soccer Coaches has adopted the 7-point Cultural Cornerstones to serve as a voluntary guide by member coaches to improve the overall culture of soccer in America. The Cultural Cornerstones is the result of a day-long workshop I facilitated during the 2018 Convention involving scores of coaches and administrators from the youth, club, high school, college and professional ranks. The 2019 Convention will see the roll-out of some Cultural Cornerstones components with more to follow throughout the year. When the program was announced through social media on October 10 of this year, more than 1000 coaches signed up within the first 72 hours.