In's & Out's, LLC, dba as Brands That Stand® is a nationally recognized brand strategy consulting firm. We have worked in dozens of industries and sectors with hundreds of clients from Fortune® 100 Companies, national nonprofits, government entities and universities to entrepreneurs and small businesses.

We are not a marketing agency. Our aim is to help you manage your brand through periodic counsel, not agency-like relationships. We help you uncover insight and produce desired outcomes through brand behaviors that will create desired customer experiences. Behaviors in sales, product development, technology deployment, human resource development and a host of other aspects should all be aligned to reflect your brand. A brand is much more about what you do than what you say.

Jim Paglia is in frequent demand as a keynote speaker, session facilitator and workshop presenter. Engagements span all industries, occasions, settings and sizes of audience from public forums, board retreats, association meetings, conferences and conventions. An unusual example is when he conducted outdoor workshops in the wilderness, at the base of cliffs, for senior leaders of the world's most prominent outdoor equipment manufacturers interspersed with breaks for rock climbing sessions in Joshua Tree National Park.  

Jim's arsenal of topics includes 20 audio/visual supported presentations on a wide variety of business, personal growth, leadership and brand building subjects. We can tailor a presentation to your exact needs.


Jim Paglia had a lengthy career in advertising, public relations, and integrated marketing, managing the accounts of some of the world's most recognized brands. In 1986 Paglia and a partner teamed up in the integrated marketing firm Tassani Communications, which quickly grew to be recognized as one of Chicago’s most prominent mid-sized firms and changed its name to Tassani & Paglia. In 1995, Jim decided to create a new business model and formed In’s & Out’s. In 2015, the firm began also identifying as Brands That Stand, to better reflect the benefit clients derive from its services.

We believe businesses place too much emphasis on marketing in defining a brand. A brand should be a reflection of a customer’s complete experience, and had less to do with what a company says about itself and its products. In’s & Out’s/Brands That Stand has served hundreds of clients in scores of industries and sectors in its 24-year history.

Civic Interests

In addition to his professional interests, Jim has been very active in civic, social and not-for-profit endeavors. He has served as president and/or chairman of more than 25 not-for-profits over the past 20 years, including as a founding board member and Chair of the Chicago Sinfonietta, a professional symphony orchestra. Jim served as Chairman of the Board for Chicago 1994 World Cup of Soccer and as the chairman of the board of the Illinois Chapter of the March of Dimes, which included NW Indiana and he also served as a member of the MOD National Office of Volunteers. Jim was recognized with the Harry Green Lifetime Achievement Award by the March of Dimes. Chicago Magazine declared him a "Chicago Original". He served as Chair of the Caregiver Action Network (CAN). After rotating off the CAN board, he agreed to chair the newly formed 501c4 related entity known as Caregiver Voices United (CVU). Paglia is the author of volleyball’s bestselling publication, “A Guide To Volleyball Basics.” The Illinois Women’s Soccer Open Cup Championship trophy was named the Jim Paglia Cup. Jim was a founding board member of the National Museum of Health and Medicine - Chicago. Jim was elected to the Society of Innovators of Northwest Indiana in 2014. He was inducted into the Porter County Career and Technical Center Volunteer Hall of Fame in 2015. In 2016, Jim was selected as a Torchbearer for the Indiana Bicentennial Relay in recognition of his many civic and community activities. Jim and Sandy, his wife, live in the Dallas, TX area. They have two adult children.

Although the majority of our work revolves around providing counsel related to brand alignment, organizational behavior and facilitation, if greater resources are needed, Brands That Stand engages the services of freelancers, subcontractors, and subject matter experts on an “as needed" basis. Our network of experts, vendors, and suppliers stretches around the world. The scope of our work ranges from one-to-one CEO counsel to managing a network of hundreds of associates and service providers who support our clients.